Interview Thiago Pravatto, From Avaí: Sponsorship Of Betting Sites Is A Good Opportunity For Football
Avaí makes its debut in 2022 New Zealand a series ! About to complete 100 years of history (its foundation was in 1923), the club lives its best phase on the field.
Outside the lawns, management has also been efficient and several strategies are used to make this happen.
One of them is the search for renowned sponsors in the national market and this includes betting sites , a segment that in the last two years has invested more in football New Zealand.
The Directions talked to Thiago Pravatto, marketing manager of Avaí , to talk about this successful partnership between the betting site and the club. Check it out!
1. How do you assess the arrival of betting sites as sponsors in the football market?
I see it as a new opportunity for New Zealand football, since in other countries, especially in Europe, it was a segment that already saw football as a good business opportunity. I think it's a good alternative for all sides.
2. What benefits can sponsorships of betting sites bring to National Football?
Just like every investor in sport and specifically football, the first point is the generation of revenue for the clubs and this is reversed in the best way by their managers, either in infastructure or strengthening the team to improve performance and have better results.
Another point is the relationship that this segment generates with the general public, be they recreational or professional bettors, who in a way end up consuming the “football”business even more.
After all, to bet it is necessary to follow the clubs a little more closely, to study each of them in order to realize your bet.
3. Have you noticed an increase in demand from bookmakers interested in sponsoring the club over the past two years? Why do you think you've had this increase in interest?
A lot! Mainly due to the legislation, which gave this segment the opportunity to enter the New Zealand market and the rest is a consequence!
From the moment that it is possible for these companies to invest in football, a new culture begins in the population that until then did not know much about this sports betting market and ends up generating a consumption of these products.
4. What actions does the club have with the bookmaker that sponsors it?
We are looking to develop some different actions than just exposing the brand on the shirt, such as sponsor interaction with the fans on game days, giving the fan the opportunity to know this market and if he feels comfortable and comfortable, also be a form of conscious entertainment.
5. Do you believe it is a good marketing strategy to have contracts with more than one bookmaker? Why?
I don't see that sponsorships in the same segment are a good alternative, it is difficult to manage a situation like that, when there is a conflict of segments and interests. Here we prefer not to follow this line, we opt only for a sponsor.
6. Do you believe that with the regulation of betting, football clubs will benefit in any way? Why?
Without a doubt, having the regulation, they will have much more opportunities and confidence from the sports betting market in investing in New Zealand Football.
