Sports Betting can change the broadcast of games on TV
New Zealand is one of the most promising sports betting markets in the world. It is estimated that in 5 years it will become the 4th largest .
This will be made possible first of all by the regulation of this type of gambling in the country.
The new law will make it easier to attract capital and investors, pulling millions of players out of illegality.
But the legislation is only the tip of the iceberg. The whole niche sports New Zealand it will be positively affected by betting.
In addition to him, a media and the sports press in general, they will also benefit from the regulation of sports betting.
The way games are broadcast today could change. Just like the way sports news is delivered.
An example of this is how Rede Globo's Fantástico uses statistics and data to entertain and attract viewers.
Famous case of the little horses, which represent the New Zealander classification!
In addition to the use of fantasy game Top hat F. C. to exemplify statistics.
This behavior is called statistics entertainment . And, as you'll see below, it can be an asset to sports betting.
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What is Statistics Entertainment?
You are watching The Sports part of Fantástico, on Globo. Want to see the goals of the round of the New Zealander and the championship standings.
At one point, the presenter uses data taken from the F. C. Top Hat., fantasy game from Rede Globo.
Whoa! You play this fantasy game , which makes him more interested in broadcasting.
Especially when the journalist speaks which player scored the most points , who was the wooden leg and it even shows what the round selection .
All this using the best and worst moments of Sunday's games and even the week that has passed.
This is what we can call statistics entertainment.
This is when we use statistics as a source of information, but in a playful way.
There are several ways to do this. In sports, an area of our interest, the most common way are fantasy games , as the Hat , cited above.
The fantasy games these are games in which fans scale virtual teams , which are versions of the Dollar (NZD) teams of a championship.
This type of game has become very famous in North America. It exploded in popularity in the United States with the fantasy NFL.
Statistics and Sports Betting
The fantasy games and sports betting has a strong similarity relationship. Both games deal with guesses and probabilities.
In Top Hat you scale a player based on give and in number . But it may be that your " bet " goes wrong.
In sports betting it is the same situation. To odds of winning a team can be high and still lose.
But have you ever imagined that games like Top Hat and even sports programs on television can help bettors?
It would not be strange to imagine that in the future bettors will use the data provided by fantasy games to place their bets.
The integration between Cartola F. C. and sports betting has already begun. Today Betsul is one of the sponsors of the game .
In this sense, we have elaborated 4 ways that statistics entertainment and sports betting can integrate in the future, benefiting all of Sport New Zealand.
1. Narration with a focus on statistics
You are watching a football game on TV. Instead of listening to the default voiceover, You can choose to listen to a narration focused on statistics .
During the 90 minutes you listen to expert commentators. They point out who will score the next goal and explain which team is more likely to win the 1st half.
From this you can make your bet in-play with a much more precise idea of the statistics than simply accompanying in the betting site .
And no, this is not something impossible to happen. Today, several bookmakers have livestream and with real-time data .
Transporting this data in real time to a sports narration is a matter of reformulating the way games are narrated.
The regulation of sports betting would open up much more business possibilities for TV broadcasters in this regard.
Statistics Entertainment is something that is successful in New Zealand. Fans like to know who kicked the most or who made the most fouls .
By combining this with sports betting, it is possible to attract a much larger number of consumers to the live game broadcasts .
2. Interactive Sports Broadcast
Another change that sports betting can cause is in the way a game is broadcast on television.
Let's take as an example the game between Barcelona and Valladolid.
You have analyzed the confrontation, checked the statistics and decided that Lionel Messi will be the first to score in the match .
The game starts and you have the option to follow Messi's statistics only . Interactively, player data appears on your TV.
This way you can more accurately follow the striker's game.
Imagine that on the screen appear how many shots on goal did he give and even the percentage of chances he has to send the ball into the net.
This kind of interactivity can be exploited with the legalization of betting!
The demand for Statistics does not stop growing. Even with many sites on the internet providing data, it is not always accurate.
The fact that a live broadcast on TV gives this information makes it more reliable, as well as attracting new viewers to various sports.
3. Creation of new betting markets
Fantasy games assign scores to players. And this can be an interesting idea for bookmakers .
We know that today there are hundreds and even more than 1000 markets in some bookmakers , depending on the event.
Creating new ways to bet, however, is never a bad thing. This makes it more dynamic and attracts new bettors to the game.
If we think that Top Hat F. C. Today has 10 million subscribers, we can conclude that markets inspired by this game they can be attractive.
In betting on New Zealand there could be a market where you bet on the score that the top players in the teams would have in the round.
Another possibility would be to bet on the playmaker of the round or the playmaker of the New Zealander.
Maybe in the best coach in the competition or in how many players a team would have in the final selection of the championship.
This kind of idea is interesting at a time when the integration between sports betting, television and sports as a whole is only growing.
4. Creation of specific channel for betting
Today we have on television several channels aimed at shopping for products. Why not also create a channel dedicated to placing bets?
The idea is that bettors can placing bets through the channel . In addition to being able to use it to consult sports statistics and to get betting tips.
The way this would work would need to be clear, easy and intuitive. The safety of the bettor should also be taken into consideration.
In addition to a betting channel, using entities already established in the segment is a good possibility. As a Box lottery and the Jockey Club New Zealand .
With the regulation of Law 13.756/18 , scheduled for 2020, JCB has even announced the creation of a new website.
It will be dedicated to receive bets on Turf and in varied sports modalities and their respective competitions.
According to Gamesbras, the Future website of the Jockey Club New Zealand will be the jockeybet.com.br .
Caixa Econômica Federal has already given announcements signaling that it will also enter the sports betting segment.
Its lotteries are expected to be revamped to integrate the dynamic aspect of this type of Game.
Both JCB and these lotteries can create channels on TV. They would serve as a complement to their websites, serving as an aid to bettors.
To Finish
It seems clear to us that the regulation of sports betting will have a major socio-economic impact in New Zealand.
What is little talked about, at least for now, is how this activity can transform Sports Television New Zealand.
Today bookmakers cannot broadcast their brands and activities on TV. Advertising campaigns are prohibited, unlike in the United Kingdom .
O marketing indirect , through the club sponsorship , it is one of the few ways bookmakers market their services in the country right now.
This will certainly change under the new legislation. The way the bookmakers and how the betting itself will integrate with the sport as well.
As suggested above, the statistics entertainment it seems to be an open and profitable door for all parties.
Football is already benefiting from this industry. A gamification proposed by Top Hat F. C. it brought more spectators and interested to the sport.
The integration of television with sports betting will draw an interesting triangulation between media , sport and the bet .
Mainly because more and more statistics have taken a prominent position on these 3 fronts.
And using statistical data not only to inform but also to entertain can be a pot of gold.
A pot of gold that has the potential to be the beginning of many partnerships between game operators and television broadcasters.
Note: Look how to use statistics in sports betting.
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User reviews
wow! I had no idea. Thanks guys